When The Walt Disney Company , Apple , and ESPN launched their streaming services, I was struck by what I thought were mediocre names. Now with the launch of Discovery Inc streaming offering (and yet another "+" name), I've come to realize my initial thoughts were, well, wrong. Here's why. #ott #disneyplus #appletvplus #espnplus #discoveryplus #disney #apple #espn #discovery #naming #streaming #brandequity #branding …see more