Pro tip: if you have an employee who is so enthusiastic about their job that they create a social media account that not only makes your brand seem cool but amasses over a million highly engaged followers who are potentially your next pool of customers, maybe don't fire said employee? I'd like to "ask Sherwin-Williams " what they were thinking when they made this decision. Anthony Piloseno started an account on TikTok mixing paint and people were into it. A lot of people. Corporate, however, was not. I don't know all the details but it sounds like corporate found that he had used company equipment and supplies on the clock and that it violated company policies. So that was that. Rather than see the opportunity that laid before them, it seems they just went with the "rules are rules" approach. Even after he made a pitch deck to the company trying to explain the possibilities. Don't get me wrong, if there was something egregious that occurred I get that. But from what I can tell this just not seeing the forest for the trees. #sherwinwilliams #companyculture #socialmedia #tiktok #dontdothis …see more