Lest you think the plant-based meat movement is going to remain niche, not only is Beyond Meat and Impossible Foods gaining mainstream traction, Jack in the Box is trialing their Unchicken Sandwich, and now grocery chain Kroger just announced an expansion of their offerings as well. And to be clear, none of these products are designed just for vegans. In fact, they're aimed primarily at people who eat meat but are wanting to cut back. And it is just getting started. #veganbusiness #veganfood #impossiblefoods #impossibleburger #beyondmeat #kroger #groceryindustry #wholefoods #sprouts #jackinthebox #fastfoods …see more