This is what dying industries that don't know how to react to consumer trends do. They file absurd lawsuits over words. Just like the dairy industry's failed fight against non-dairy drinks using the term milk, trying to prohibit companies like Tofurky from using "burger or "sausage" is ridiculous. But more importantly, even if they win, it will do nothing to stop the trend of more people becoming flexitarian or switching to a plant-based diet. A complete waste of time and money not to mention a clear signal that they are out of ideas. #strategy #plantbaseddiet #tofurky #fakemeat #beyondmeat #impossiblefoods #futurefood #plantbased #wholefoods …see more