If the goal is to build a long-lasting, independent company, one of the worst things that companies do is "trend-jumping." Here I share why that's a fools errand and how to go about creating brand assets, from copy to websites, that speak to who your brand is and what you target audience needs to see, feel, and hear. Thanks to Gary Kenji McMath and Marc Röger for their editorial assistance. #brand #brandpositioning #brandstrategy #design #branddesign #websitedesign #squarespace #wix #webflow #netflix #generic …see more