Yesterday, TikTok responded on Twitter to Instagram 's announcement of Reels (a new feature that attempts to copy TikTok. Their response, however, was to retweet Instagram's announcement. If you know me, you know that I am loathed to give competitors free advertising. So, I shared some thoughts on why, while this isn't a fatal mistake, it was also not a great idea for TikTok to take this approach. #tiktok #tiktokban #instagramreels #instagram #brandpositioning #socialmedia …see more