When companies like Peloton Interactive are able to build community, they not only provide out-sized value for their customers, they turn them into brand evangelists. In fact, it allowed them to pause marketing for nearly a month. Given what community brings to a business, every company should be looking to build community for its brand. Thanks to Adam Leidhecker , Marc Röger , and Gary Kenji McMath for fantastic editing assist. #peloton #customercommunity #CX #brandbuilding #brandpositioning #communitybuilding …see more