‪At Netflix , our marketing materials were often in the “change of address” package folks have to fill out when they move. Why? Because people are most open to new brands/products/services in and around big life events. Moving, having a child, getting married, things like that.‬ But this pandemic is also a big life event. Which means people who are shifting to new behaviors like working remotely and ordering groceries online are going to be trying new brands/services. Every DTC brand should be aware of this and be taking action. #strategy #covid19 #dtc #netflix #marketing #marketingstrategy …see more