More Netflix history. Prior to 2004/2005, the grey "security screen" printed on the inside of the DVD mailer that prevented people from being able to see what movie was being sent, was a tangle of grey squiggly lines. After chatting with our Ops team, it was revealed that it didn't need to be that, it's just what was done. So, we changed it to genres instead. Very few, if anyone, ever took the time to look inside at it. But it was an easy, low-cost way for us to express the Netflix brand. #netflix #brand #branding #dvdmailer #securityscreen …see more