Consider your desired outcomes when creating features. Then work backward to explore the different ways it might take to get there. For example, Facebook recently rolled out the ability to make avatars. And like most avatars, these have to be built from scratch using a vast array of options. Having those options is great because it means everyone can ostensibly create an avatar that reflects what they think they look like. The outcome that Facebook was probably hoping for was to have everyone on Facebook create and actively use an avatar. But building an avatar is an exercise of time and patience. Because it's being built from scratch, it's not uncommon to have to start over a couple of times. And many people I know, myself included, simply quit making them because it was tedious. So, given the desired outcome, it seems like having only one path to achieve is a miss. What could they do differently? How about in addition to the build option, create an option were someone could upload a photo, Facebook creates an avatar based on it, and the person can then fully customize it? My guess is they'd get a lot more people reaching the desired outcome. Looking at the desired outcome allows a company to create multiple paths to that outcome. #Facebook #UX #userexperience …see more