While Netflix Originals has been a game-changer for Netflix, the first kinda attempt at original content was Red Envelope Entertainment. This is the mark that was created for it based on the design of the DVD mailer. Netflix was brilliant at surfacing “long tail” content to customers who had either never heard of it before or just hadn’t gotten around to seeing it. Each year, lots of movies get made the don’t get picked up by studios or distributors. So, what if Netflix leveraged their long-tail expertise to acquire movies that people made but that traditional distribution had no idea what to do with? And in 2006 Red Envelope Entertainment was born. Eventually, though, it wasn’t deemed to be worth the effort and shuttered. My speculation as to why (as I was not on the content team) is that it was tantamount to picking up whatever was made as opposed to creating what the company wanted. #netflix #netflixhistory #redenvelopeentertainment #streaming #OTT …see more