The "membership economy" as Robbie Kellman Baxter puts it, marches forward. This is a brilliant move by Panera Bread . Customers who already buy their coffee suddenly get out-sized value. And those same folks leveraging that value are exposed on a regular basis to their other offerings. Honestly, given the nature of coffee, I'm a little surprised this hasn't been done before by a big chain (has it?) #coffee #subscription #membershipeconomy #panera #starbucks #peets #strategy …see more