When Netflix launched streaming, it was only available on PCs. Then on Macs. Then game consoles (XBOX 360, PS3, Wii). Then came the opportunity to be available via Apple TV. However, despite a back and forth between Reed Hastings and Steve Jobs, Jobs stuck to guns - no color logos on AppleTV. It was too big of an opportunity to let get hung up by the desire to always use a full-color logo so I had the task of trying to figure out how to best represent it with those constraints. These were the ideas I came up with. If I remember correctly, we ended up negotiating with Apple to either the 2nd or 4th one on the right. But in looking at this again, if you take away the box on the 3rd one on the left, it bears an odd resemblance to the logo as it is today. #Apple #AppleTV #Netflix #logo #design #SteveJobs #NetflixHistory #netflixlogo #brand …see more