I find it odd that in 2019, it needs to be said that brand marketing is, essentially, reminder marketing. We all have high evaporation rates when it comes to absorbing all of the brands we interact with every second of every day. Unless a company has strong brand awareness or tons of cash to maintain ongoing brand campaigns, they are better off conducting brand-driven performance marketing instead. #marketing #advertising #brandmarketing #performancemarketing #business …see more