I saw a fair number of people dunking on this thinking that somehow it was a bad idea for Nestlé 's DiGiorno brand to renege on their slogan of "It's not delivery, it's DiGiorno." Except that is precisely why this works. First off, it is intentionally a short-term marketing stunt. One that has received a lot of earned media, which I'm guessing means that it has already achieved its goal. Much in the same way we once turned the Netflix DVD mailer from its signature red to green as a co-promotion with DreamWorks Animation for Shrek. Again, lots of earned media (brand building, as well since it demonstrated a love of movies) The consistency is what allows this kind of stunt to work. Btw, I'm not using stunt pejoratively either. #pizza #nestle #netflix #digiorno #brand #marketing …see more