This has been fascinating to watch KIND fully embrace a challenger brand position. In doing so, they're signaling to consumers that they are not in first-place. Which is not a bad thing as long as it is deliberate. And it's also garnering a lot of earned media. Here they take shots at the competition even as they exit a category due to poor sales. #brand #KIND #foodbrands #brandstrategy #brandpositioning #marketing #foodwars …see more