Chobani 's CMO, Peter McGuinness gets it. He touches on in-house creative and why that works (we did this at Netflix as well), why CMO churn can be terrible for companies, and why gloming on "purpose" to your brand if that isn't a core part of it rings hollow. Kindred spirit, right here. #brand #cmo #marketing #positioning #brandpositioning #chobani #netflix #morethanyogurt #inhousecreative …see more