Another savvy brand move from Burger King Corporation . Burger King is a challenger brand. And while they are clearly trolling McDonald's "Happy Meal" here, this is actually so much more than mere trolling. They're reaching out to their customers in a realistic way. Even partnering with Mental Health America to raise awareness during Mental Health Awareness Month. There's a reason why there are a range of emojis that one can use to react to stories on Facebook and now on LinkedIn . Burger King is tapping into that idea to connect to their customers. And no, I do not think this is going solve mental health issues but raising awareness of options and potential help is never a bad thing. #burgerking #mcdonalds #trolling #brand #brandmarketing #challengerbrand #mentalhealth #fastfood #mentalhealthawarenessmonth #metalhealthamerica #marketing …see more