First off, when we see articles like this, it is easy to forget that tone and voice should be developed in support of a brand position so that it can have the biggest impact across everything a company does, not just social media. Also, it's not "tone of voice." Voice is the personality of your brand as guided by brand attributes. Tone is the mood you express with that voice at a particular time and place. #brand #brandpositioning #toneandvoice #brandpromise #socialmedia #marketing #business …see more