The reason to do tie-ins like these with HBO 's "Game of Thrones," is because psychographics of the audience overlaps with your target consumers and the partnership will elevate your brand. I'm not entirely convinced that all of these deals fit those criteria. Also, there is a saturation point at which the partnership is not viewed as unique and interesting by consumers. I suspect that the tipping point is well below 100 partnerships. #cobranding #marketing #hbo #gameofthrones #marketingpartnerships #advertising #tieins …see more