I’ve been mulling the seeming “race toward the generic” happening with brands over the past few years. Companies are looking and sounding like each other more and more. And while this excellent piece by Tom Roach at BBH London is more skewed toward advertising, the same applies to brand. In fact, to me, the root cause of the advertising dilemma is due to companies not doing the brand work up front to understand what role they need to play in peoples’ lives. #brand #advertising #marketing #racingtowardthegeneric #sameness …see more