Why did Bezos change his mind? Because he was wrong. Advertising, especially brand advertising, is pretty important given Amazon 's the level of brand recognition. They need to be in the business of reminder marketing (brand advertising) in addition to other marketing efforts. Also, the idea that product solves everything, therefore, there's no need for marketing is a dead-end strategy. #advertising #marketing #branding #amazon #brand #brandawareness …see more