You might be tempted to look at this and think that Apple just burned Google like the article states. But it is a prime example of how to act like a first-place brand. Apple has merely played up their strength much in the way we did at Netflix with "No Late Fees - Ever!" It just so happens that Blockbuster was closely associated with late fees. Likewise Google/Android and data issues. (btw, it is arguable as to whether Apple OS or iOS is "secure" but it is more secure than Android) #apple #netflix #google #CES #CES2019 #Blockbuster #brand #brandbuilding …see more