Your first reaction to this Payless ShoeSource campaign might be, "wow, that was brutal thing to do." But it was it? After all, the "influencers" had to sign off on use of the footage. So that means either they were in on it from the get-go or they value exposure over being duped. I suspect it's the latter. What do you think? #marketing #marketingcampaigns #influencermarketing #influencers #influencer #retail #brand #payless #psychology …see more