After seeing a billboard and some online ads from a company for whom I am definitely a target but which misses the mark severely (on several points), I just thought I’d share some quick advice: 1/ Always lead with a benefit-driven headline for the consumer - if you want to back it up with factual statements about how your company pays that off, be my guest. But do not start headlines with words like “We do…” All it does is signal to the reader that you’re talking about yourself. 2/ Be straightforward - Get to the point. 3/ Remember that you are not creating “art.” Design, in the service of business, has a job to do. If your audience can’t piece it together, you’ve missed the mark. Note: I’m not saying “don’t be creative,” just don’t do it at the expense of the job to be done. Thanks for reading. I feel better now. #fridaymotivation #marketing #design #advertising #copywriting #consumerfocus …see more