Uber launches a subscription with a much clearer value prop for consumers - pay a monthly fee ($14.99 in select cities, $24.99 in Los Angeles) and your ride prices are fixed and not affected by surges. Oh, and there’s no limit to the number of rides customers can take each month. Easy to understand. This stands in stark contrast to Lyft 's rather strangely convoluted subscription wherein you pay $299 a month, get 30 rides at the rate of up to $15 but pay the difference if you go over $15. Um, yeah, they're basically saying to consumers, "you do the math." #lyft #uber #ridesharing #valuepropositions #subscription #marketing …see more