This is an interesting challenge facing all e-commerce companies, not just Brandless, Inc. (notice that even purchases on Amazon went down over time). Whether they have a subscription model or not customer acquisition/conversion is only part of the equation. Customer retention is just as critical. Two big caveats: 1/ The analysis was done by a third party so take it with a grain of salt on the absolute numbers 2/ No idea if said third parties took into account seasonality nor if that actually had an impact on the timeframe they used as for their sample. #ecommerce #amazon #brandless #customeracquisition #customerconversion #customerretention #crm #cx #customerexperience #onlineshopping #consumerbehavior #cpgindustry …see more