Put your pitchforks away folks, this is A/B testing and it goes on all the time. Promotional videos for other Netflix shows are being shown to a small test group. Most people (the "control" group) will not see the videos. If it increases value for customers, and causes no increase in churn (members canceling), in the test group, it will be rolled out to everyone. If not it will simply be shut down. Also important to keep in mind is that these are not ads from outside companies like TV ads are, they are “ads” for other Netflix shows. If it helps, think of this as merchandising. You know how every time you log in to Netflix you see a bunch of cover art? Those pieces of cover art aren't there randomly, they're being merchandised to you based on an entire host of personalization data. Same goes for who see what "ads." #netflix   #advertising   #ott   #streaming   #personalization   #merchandising   #abtesting …see more