I see a lot of folks saying, "at that price why not just buy a car?" Well, according to NerdWallet (URL below) the cost of owning a car is just north of $700 a month (and that doesn't include if you have to pay for monthly parking). So, this is actually a pretty brilliant idea from Lyft . Especially if you live in an urban environment. Not to mention how this perfectly fits the strategic shift to self-driving cars. …see more