I love the idea of car companies increasing value post-purchase a la Tesla . It increases brand affinity and builds desire in those who may be interested in buying. The coming wave of apps and bots based on open data will likely be much cheaper or free rendering the notion of BMW charging that much a month for the same thing a bit odd and potentially brand damaging. As Amelia Dalgaard pointed out in the comments, franchise laws may be playing a role which hints at the bigger issue - that the core business model of how cars are sold may be problematic to innovation. …see more