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Tom Foremski

Former Financial Times journalist—Editor of Silicon Valley Watcher, ZDNet columnist, speaker, author, media entrepreneur

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Lou Hoffman -- a veteran in PR -- recently wrote something which is very true and is one of the most serious impediments to companies publishing anything, especially something timely. "Writing by committee doesn’t work. And trying to appease multiple stakeholders — HR, PR, legal, the mobile business unit, the branding police — guarantees bloat. By the time you’ve made the compromises to satisfy everyone, you lose sight of the audience that matters..." Is there a solution? …see more

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