Here's some news about my new joint venture -- helping companies think and work like a journalist. The way content marketing is done today is unsustainable. It's too expensive, short-lived and it looks like marketing rather than journalistic in look and feel. Editorial Communications is a far better term than Content Marketing -- it is more honest and more accurate. And Editorial Communications needs to be a separate department inside an organization not answering to marketing or corporate communications because it has a different agenda and processes. I'll explain more in future posts. #contentmarketing #contentmarketingstrategy …see more