Creative Cascade at Scale Certainly Covid-19 had been, on balance, very bad. It has, however, accelerated business goals and operations. Even in ways not planned before...like moving AA / NA meetings all virtual. Even though online rehab rose as an emergency stopgap measure, people in the field say it is likely to become a permanent part of the way substance abuse is treated. And it turns out that ‘online’ is a highly effective tool to treat patients with behavioral health issues too. Being able to find a meeting to log into 24/7 has welcome advantages for people who lack transportation, are ill, juggling parenting or work challenges that make an in-person meeting tough on a given day and may help keep them more seamlessly connected to a support network If not for Covid, the “creative exploration” of online meetings would still have happened but much more slowly. I’m glad to finally see healthcare adopt more creative solutions, and I hope we continue to see more ‘creative cascades.’ But moving forward I sincerely hope it doesn’t another pandemic …see more