Pestering, Nudging or Noodging—it all seems to work. My grandmother used to pester me to wear a sweater when it's cold outside; to save my appetite for dinner or to look both ways when crossing the street . So I giggled at reading someone won a Noble Prize for recognizing what my grandmother—and probably yours have been doing forever —nudging or noodging or pestering people helps them to make the smart choice. Perhaps the solution for improving health care safety and quality is to hire all our grandparents and embed them in our hospitals, clinics and nursing homes! I'm 1000% sure they will make sure providers wash their hands and patients take their medications ! Selected Excerpt : “Nudging – a term coined by newly honored Nobel Prize laureate and economist Richard H. Thaler – is based on the idea that people don’t always make rational choices based on their own best interest. Rather, people are influenced by their emotions and personal needs, resulting in choices that may not lead to the best outcome. Thaler suggests that people can be “nudged” in the right direction by simple processes, and these nudges can help people take actions that benefit them. “ …see more