I'm mixed about this piece: on one hand I say "Hat's Off" to anyone or any formalized group of people trying to 'think about making dying better.' For whatever the reasons, we do not like talking about The Dying Process....and yet we all go through some form of death--and die. On the other hand, we know not all death can be planned-having worked in a busy ER, I saw people die daily even though their plan for the day was to get to work, or drive to school, or go hang out with friends...what about this "death and dying process?" And, once you "package and brand" (or should I say "re-brand") The Dying Process, how will you make sure all this new wisdom moves out of the fancy world of Silicon Vally and into the hands of every day people? I wish you well AND I hope you routinely share--for free--all the tools and knowledge you are acquiring... because as you say, this affects us all and as such, any "solution " should be viewed as a public good. …see more