K
Karen Webster
CEO, Market Platform Dynamics
178356 followers
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Apple won’t let any wallet but Apple Pay access the iPhone’s NFC chip to make contactless purchases at a terminal in a store – it says – because of security concerns. Critics scoff and say that it’s stifled innovation and prevented consumer choice. It's also hurt Apple since it’s taken Apple’s eye off where the payments puck is heading – changing how the 110 million digital-first consumers in the U.S. now want to buy, not just how they pay. Especially since not many consumers are using Apple Pay at the physical point of sale in the U.S. – even during the pandemic.
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