K
Karen Webster
CEO, Market Platform Dynamics
178356 followers
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A PYMNTS survey of a national sample of 2,147 U.S. consumers shows that 75 percent of Black Friday 2020 shoppers made purchases online – and 30 percent of those shoppers used only digital channels. COVID-19 played a role played a role, but shoppers overwhelmingly cited convenience as the No. 1 reason why they shopped online – leaving physical retailers to ponder their futures as digital-first and digital-only consumers seem just fine leaving physical retail behind.
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