K
Karen Webster
CEO, Market Platform Dynamics
178356 followers
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500+ connections
Walmart + debuted a little more than a month ago and new PYMNTS data shows that roughly 17 percent of U.S. consumers report having a Walmart+ membership – and already three in 10 of the highly coveted bridge millennials say they have both Amazon Prime and Walmart+. Time will tell whether Walmart+ can keep those younger, higher-spending consumers in the boat.
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