The consumer’s shift to digital and touchless shopping started long before the pandemic, but shifted into high gear once the physical economy shut down in March. New PYMNTS data from a study fielded in mid-September suggests that those digital shifts have forced big merchants to meet them on their digital and touchless turf. Consumers report having digital-first shopping and dining experiences that are as much as two and a half times better than they were in May – further assuring that digital-first will soon become the way consumers and merchants do business. …see more