In his new book, Netflix CEO Reed Hastings is the first to admit that the formula used to build Netflix might not work for every company. The innovation playbook that #Netflix seems to have written and followed over the last 22 years is - turning something that consumers didn’t really want to do into something that consumers no longer had to do to get an even better outcome. Anyone now rethinking their digital-first strategies to better serve their end customers might want to study up. Here’s why. …see more