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Karen Webster
CEO, Market Platform Dynamics
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Online auto sales are booming as consumers who want to buy cars want even more, a touchless way to do it. Paul Hennessy , CEO of Vroom , tells me that the COVID-19 digital tailwinds not only proves the viability of Vroom’s business model and value proposition, but also why traditional dealers may find it hard to make the digital shift. Here’s why, he says, just throwing up a website won’t cut it.
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