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Karen Webster
CEO, Market Platform Dynamics
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Despite social distance requirements and the slow pace of post-lockdown reopenings, only 1 percent of the boutiques that are part of the ClassPass network have closed for good. CEO Fritz Lanman of ClassPass tells me that doesn’t mean it won’t be tough sledding for many until there’s a vaccine. Here’s his outlook on where the fitness industry is headed, the impact of digital in the longer term, and what he and his team are doing to help keep its member studios in tip-top shape.
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