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Karen Webster

CEO, Market Platform Dynamics

178356 followers 500+ connections
The pandemic has left store shelves bare and made in-store shopping an often frustrating affair. However, consumers are finding new ways to track down their favorite products — some 50% have increased their use of direct-to-consumer channels. In D2C And The New Brand Loyalty Opportunity, PYMNTS surveyed nearly 2,200 U.S. consumers to uncover the six things brands must do to meet consumers’ growing appetite for buying direct. Full Study: https://bit.ly/2Y12JhE …see more

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