Physical retail was broken long before the pandemic accelerated its decline. So, thinking that consumers will “go back” to what used to define the physical retail experience means believing that consumers will want to do more of what many had already decided they wanted to do less of: shop in the physical store. The only thing holding many consumers back from abandoning physical retail was inertia, something that the pandemic has motivated consumers to overcome. Now that they have there’s no turning back. …see more