Economist John Maynard Keynes wrote a 4,000 word essay in 1930 offering an optimistic view of the future to a world in the grip of the Great Depression. In it, he urged everyone to watch the ‘advance guard setting up their tents in the promised land’ for a glimpse of how the future might unfold 100 years hence. Today, in a world gripped by the pandemic our advance guard are those tens of millions of Digital 3.0 personas who have already made the shift to digital, and who say that most, or all, of their digital habits will stick. …see more