What do Nike, Cornerstone Brands, PepsiCo and shopping malls have in common? Each holds clues into the future of physical retail and whether it can make the quantum leap to digital that the pandemic has sparked. The clash between the vicious circle of physical retail and the virtuous circle of digital has suddenly taken center stage with a future that seems more and more likely to accelerate the growth of digital and the decline of physical. Here’s why. …see more