TV personality and celebrity event planner Colin Cowie tells me that the pandemic is forcing the hospitality and event industries to rethink everything. He thinks talk of raising prices to cover COVID-19 precautions as you take away amenities like hotel spas or minibars for safety reasons is more than ill-advised, it’s just plain dumb. Instead, Cowie says the innovators — and survivors — will pivot to thinking of events as ‘hospertainment’. Here’s his playbook for how they should do that. …see more