In the good old days of January 2020, omnichannel described the need to make digital a part of physical retail’s shopping experience. The pandemic and the massive shift to digital that it has ignited has turned that concept on its ear as retailers rush to make physical part of the consumer’s digital experience. That means creating an integrated payments experience that bridges any digital or physical touchpoint where consumers and merchants meet to do business. And the ultimate in a contactless, touchless, even card-less, commerce experience. …see more