Many say that reopening the economy will spur a V-shaped recovery – a rapid rise up after a rapid decline in the wake of COVID-19. Expecting businesses to spring right back is highly unlikely and points to the lessons of platform ignition for the reasons why. There's six more months before consumers and Main Street SMBs say things could start to look normal, lots of new digital habits that consumers say will stick and way too much friction associated with going back to the status quo means reopening the economy must also mean reinventing the businesses that drive it. Here’s why. …see more