The problem with challenger banks, HMBradley CEO Zach Bruhnke tells me, is that most of these "new" #banks are just old ideas dressed up with a slick digital interface. That’s why, when HM Bradley launches, it will be less of a challenger bank and more of a bank to challenge the status quo — starting with rethinking the definition of a deposit account, and how interest should be paid on those balances. Here’s the view from the launchpad. …see more